Posts tagged social media
Social Media: Is Timing Everything? Not When Your Content Speaks for Itself

When it comes to TikTok or any social media platform, the real focus should be on quality and consistency. Whether you're selling widgets, houses, or any other product, the goal is to build trust and connection. People buy from those they know, like, and trust. That’s why the most important thing is not the exact time you post, but rather the value you consistently bring.

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The Trap of Vanity Metrics

One of the biggest issues people face when managing their social media presence is getting caught up in vanity metrics—the number of likes, followers, hearts, or comments they receive. These metrics can feel like a measure of success, but they often don't reflect the true impact of your work. Focusing too much on these numbers is a mindset trap that makes it easy to lose sight of what really matters.

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Bonus: Chat with Rochelle Middle School's TikTok Teacher - The Journey, Ep. 130-B

In our vlog's bonus edition, learn more about why Rochelle Middle School's TikTok Teacher - Ms. Kaylah Blount - got on the platform in the first place. And see how she uses TikTok as a reward for her students to learn math concepts.

Here's hoping Oprah Winfrey, Steve Harvey, and other celebrities pick up on the great things our "@FavoriteTeacherAlert" is doing in Kinston, NC. Special thanks to Lenoir County Public Schools for allowing her to continue pouring into our students in such a positive way.

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A BBQ Flyover - The Journey, Ep. 110

Meet our newest intern, Leah Sugg - Miss Neuse 2021. See how our team handles social media for the largest whole hog cookoff in the world - the BBQ Fest on the Neuse. Get behind the scenes of a Media Day at a golf club and rub elbows at a political event. #itswhatwedo

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I'm ready for masks to be over - The Journey, Ep. 105

I point out government at its finest, the girls help support a middle-high school mentorship program, and we develop relationships in Duplin County. Oh and Kristy tours a haunted house with Brooks!

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I Can't Work Here

Gracie plays a prank on BJ, then asks for help. What would you do? :) Norma-Jean has caught on quick in her first week, "it's Aleatha's world and we're just living in it." And BJ shares another important social media tip to help maximize the time your brand spends on posting.

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Hold Up, Wait - The Journey, Episode 62

As we start cranking out more vlogs, you're getting to see more of the day-to-day in our office. In this episode, new team members are in-serviced on our clients and current projects. BJ discusses the day-to-day operations and how easily they can be disrupted with breaking news. He also gives a HUGE social media tip, Kristy heads out on a news assignment, and BJ procrastinates. Do whaaaaaa???

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Reece Gardner Hour Interview

Had the honor of being interviewed by the infamous Reece Gardner this week on TMGI - CTV10. We discussed the acquisition of N.C. Political News and how the devastation of Hurricane Matthew led me to launch Magic Mile Media. I also got on a small kick about the politics of COVID-19 and its impact on our business community. Sometimes I question the politics when looking at the same data and science.

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From Lugnuts to Manhunts, The Journey - Ep. 49

The week started out like it always does - busy and fun. But we ended on a much more serious note. It's moments like this along the journey that makes us realize how reporting fast and accurate news really makes a difference in our community. There was a collective sigh of relief as we went to sleep feeling grateful and safe.

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A Reminder of Why We Back the Blue

Defunding the Police has been one of the most controversial topics of 2020, stemming from the wake of high-profile cases involving concerns of racial profiling or cases of police brutality. While some calls for Defunding the Police mask redistributing money from police budgets to social programs, others are a bit more blatant by defunding police departments altogether.

Fast forward to this past week in La Grange, where 31 policing agencies descended on our area. They came with helicopters, heat-seeking devices, K-9s, SWAT teams, armored vehicles, and more. Tax dollars well spent to protect our community from harm. Imagine living near Kennedy Home or Banks School Road in an era where Defunding the Police wasn’t a phrase but a policy.

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Dad Makes His Rounds - The Journey, Episode 44

We are inching closer to our Election Night Show and our phone has been ringing off the hook with people in need of video production and we are living for it! It has been so busy but not too busy to meet Dad at Lovick's. Buster is back and he is the real star of the show. On this "Journey" remember the things that matter most.

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