3 Key Strategies to Keep Your Business Relevant in the Digital Age

Imagine scrolling through your social media feed and stumbling upon a post that tugs at your heartstrings—a soldier surprising their child, a cute puppy doing something hilarious, or a local business sharing a behind-the-scenes moment. These kinds of posts grab your attention, keep you engaged, and often get you to click, share, or comment. That’s the power of understanding what works in today’s digital marketplace, and it’s something every business needs to harness if they want to stay relevant and thrive.

The Power of Social Media

We’re in an age where social media is more than just a communication tool. It’s an essential part of storytelling, connecting, and engaging. The days of relying solely on print ads or flyers are fading. Today, it’s all about being present and active on platforms like Facebook, Instagram, and TikTok. Whether it’s a Facebook Live or just a well-timed post, social media offers unique ways to reach your audience and tell your story.

Finding What Resonates: Puppies and Babies

One of the most engaging types of content is what I call the "puppies and babies" effect. People naturally gravitate toward content that evokes emotions—whether it's an adorable puppy or a heartwarming story. Think of the viral videos where military personnel surprise their kids at graduations; they always touch hearts. This emotional connection is what brands and individuals should aim for when engaging their audiences.

Focus on Relationships, Not Just Sales

Another key philosophy I hold is that relationships are greater than money. It’s easy to focus on the transaction, but true, long-lasting success comes from building real relationships. People don't just want to be sold to—they want to feel understood and valued. That’s why I encourage businesses to educate and engage rather than just push for sales.