In business, as in life, certain values consistently outperform others. Over the years, I’ve seen this play out time and time again—whether in leading teams, running a company, or building relationships. There are three key "greater than" principles that have become foundational in my work:
Read MoreImagine scrolling through your social media feed and stumbling upon a post that tugs at your heartstrings—a soldier surprising their child, a cute puppy doing something hilarious, or a local business sharing a behind-the-scenes moment. These kinds of posts grab your attention, keep you engaged, and often get you to click, share, or comment. That’s the power of understanding what works in today’s digital marketplace, and it’s something every business needs to harness if they want to stay relevant and thrive.
Read MoreHere are several of my philosophies on how small businesses and non-profits can make the most of their social media.
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