Life Stories and Career Advice

What philosophies have driven BJ to get to where he is today? On November 18, 2019, he revealed this and more to students of East Carolina University. BJ talked about his own student days, his career journey and his sojourn into politics. Besides giving career advice and nuggets on entrepreneurship, BJ shared the story of how Neuse News came to be.

Key points

• Will resumes become obsolete?

• BJ’s recounts his college years and early internships

• Why BJ went into sales… and politics

• Leadership lessons from Hurricane Irene

• Spotting marketing clues and using them to shape business strategy

• How the mayor of Kinston used social media during two hurricanes  

• The inspirations behind Magic Mile Media and Neuse News

• Why most newspapers in the country are losing subscribers year after year

• Neuse News has put out about 3,000 pieces of content in 16 months

• Local news online for free without pop-up ads–how is that possible?

• Philosophies that have shaped BJ’s journey

• Why BJ videoed this event at ECU’s College of Business