Shane Swindell: 17-year-old entrepreneur

Spotlight on Kinston’s 17-Year-Old Entrepreneur

With the help of his family, 17-year-old Shane Swindell opened a business in the old K-Mart building on N. Queen Street, Kinston. The store is aptly named Shane’s Discount Outlet and provides quality pieces of merchandise at discounted prices. BJ and Zac sat down with Shane to discuss why he started the business, ideas for a social media marketing strategy, and the young entrepreneur’s business and academic aspirations.

Key points

  • The What and Why of Shane’s Discount Outlet

  • Opening hours

  • What you will find at the discount outlet

  • How does he find good deals?

  • Staffing and resourcing

  • Ideas for a social media strategy

  • Shane’s plans for school, college, and beyond

  • Why your brand should be about you

podcastBJ Murphybj murphy, bjmurphy360, zac holcomb, shane swindell, small business, entrepreneur, kinston, social media