Episode 2.09 - Fuel from Haters

Fuel from Haters

LinkedIn and Facebook algorithms seem to prioritize native, organic content over reshared posts. Knowing which types of posts get more reach helps you choose how to repurpose or create content for various social media platforms.

On this episode, BJ and Zac discuss what they’ve learned through trial and error, recent business developments, how they deal with haters on social media, and so much more.

Key points

• What it takes to livestream a football game

• Why Zac started recording (and livestreaming) his 3D printing process

• How Neuse News is using the YouTube channel

• Selling versus telling stories: People don’t like to be sold to but they like to buy

• Should businesses send marketing campaigns via snail mail?

• The Neuse News email newsletter is free and ad-free

• Formatting video for IGTV

• Zac’s LinkedIn “algorithm test”

• Two Facebook hacks: native videos and watch parties

• BJ’s interesting experience with a hater

• Embracing the people who don’t like what you’re doing