Episode 2.07 - LinkedIn and Facebook with Zac Holcomb

Recently, a local small business used social media to tell the world they were modifying their business hours. Though they recognized the power of social media to communicate an important change in business, it turned out they hadn’t been using the same channel to promote their business.

On this episode, Zac and BJ exchange notes on some of the best practices for posting on Facebook and LinkedIn. Whether you’ve been posting regularly on social or you’ve been wondering what to post, you’ll want to listen in.

 Key points

• Leveraging social media for marketing

• There is no such thing as a perfect post–any post can go viral

• In business, it’s okay to be a copycat

• Develop a relationship with people before you try to get them to buy

• Why you shouldn’t use your personal Facebook profile for business

• How Zac uses YouTube ads

• A tip to make your video go viral

• Does it matter how the Facebook and LinkedIn algorithms work?

• An upcoming Social Media Masterminds meetup

• The idea of a four-hour workweek

Call to Action

For more conversations like this, join our Social Media Masterminds Facebook Group–a community of entrepreneurs and rising personal brands.