My first two videos on Tik Tok

Yes, I’ve succumbed to the reality that a lot of teenagers and preteens are communicating via Tik Tok. I’m testing it and learning more about how to use it, but my best teacher is my oldest daughter. She’s 11 and doesn’t have an account, but that doesn’t mean she’s not familiar with the platform. And that’s exactly why as a dad and a marketer I need to be there.